Damon Diamond, also known as Damon Liven, is a well-known YouTube and TikTok content creator, most recognized for his family vlogs on the Liven Family channel. He was born on May 20, 1996, making him currently 29 years old as of July 2025. Over the past few years, Damon has grown from a relatively unknown vlogger into a social media influencer, building a large following with his wife MaryRose Bustamante and their children. His net worth and income streams draw interest from fans and financial watchers alike, with figures cited ranging from one to several million dollars. Exploring Damon’s background, career milestones, and revenue channels helps clarify how he has built both an online brand and personal wealth.
Early Life and Introduction to Social Media
Damon Diamond hails from the United States and began posting videos in December 2018. Initially, he shared simple family moments, event highlights, and everyday adventures. Shortly after launching his channel, he and his wife welcomed their son, Liven James Franklin, which gave their content a relatable, family-first appeal. The couple later had a second child, further cementing their identity as a growing YouTube family.
Rise to Popularity with the Liven Family
The Liven Family channel features a mix of family vlogs, challenges, milestones, and pranks. Damon and MaryRose’s dynamic presence and candid storytelling quickly attracted an audience on both YouTube and TikTok. Their TikTok following surpasses 5 million, while their YouTube channel boasts around 280,000 subscribers.
Viral Milestones and Audience Growth
- First Christmas video from December 2018 marked a modest beginning.
- February 2019 video titled Liven Family Robbed in Texas garnered wide attention.
- January 2022 video of the birth of their second child achieved over 245,000 views.
Estimating Damon Diamond’s Net Worth
Various online estimates place Damon Diamond’s net worth between $2 million and $5 million in 2024. A popular estimate values his assets at approximately $2 million, based on YouTube ad revenue, brand deals, and social media income. .
Reason for Wide Value Range
- Revenue from YouTube ads fluctuates with views, CPM, and content type.
- Brand sponsorships and affiliate partnerships are often confidential.
- Estimators may combine Damon’s and MaryRose’s earnings, affecting totals.
Revenue Streams and Income Sources
YouTube Ad Revenue
With nearly a million subscribers across platforms, ad revenue from YouTube likely forms a major portion of Damon’s income. Estimates suggest over $500,000 in annual income at peak viewership.
Brand Collaborations and Sponsorships
Family vloggers like Damon often partner with lifestyle, travel, or childcare brands. These sponsorships can bring in significant revenue per video or social media post.
Merchandise, Affiliate Links, and Licensing
Damon may generate additional income from family merchandise (e.g., apparel, accessories) and affiliate links promoting products. Licensing vlog content for third-party distribution is also possible but less visible.
Expenses and Investments
As a vlogging family, Damon invests in equipment such as cameras, audio gear, and editing software. Travel, childcare, and production costs are also significant. They likely reinvest a portion of revenue back into the channel to maintain professional content quality.
Financial Growth Over Time
Based on one source, Damon’s net worth has demonstrated strong growth:
- 20202021: Approximately $500,000
- 2022: Roughly $800,000
- 2023: Around $1.8 million
- 2024: Estimated at $2 million
Other family-wide estimates suggest continued growth, placing the Liven Family’s net worth between $510 million.
Net Worth in Context of Social Media Landscape
Compared to top-tier family vloggers like the LaBrants or the ACE Family, Damon’s channel is moderately sized. However, metrics show solid engagement and consistent growth, positioning him comfortably among mid-tier social media creators.
Future Outlook and Potential
- Expansion into new platforms or long-form video could increase earnings.
- Development of merchandise or dedicated fan memberships may add revenue.
- Major brand partnerships or collaborations could enhance financial stability.
Personal Life and Public Profile
Damon is married to MaryRose Bustamante born May 29, 2001 who is also a content creator and influencer. Together, they share updates about their two children, life events, and adventures, cultivating a loyal audience that values authenticity and family values.
Damon Diamond’s current net worth likely falls between $2 and $5 million, according to public estimates. His income is derived from YouTube ad revenue, sponsorships, and brand deals. The Liven Family’s total asset value may even reach $5 million or more when combined. With strategic growth, diversified income sources, and an expanding following, Damon’s online brand shows potential for continued financial success. As the landscape of family content evolves, so too does Damon’s opportunity to build greater wealth and influence.
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