For anyone looking to automate content creation or generate dynamic narratives based on structured data, Wordsmith is a powerful tool to explore. Developed by Automated Insights, Wordsmith transforms datasets into written reports, summaries, and descriptions using natural language generation (NLG). Whether you’re in marketing, finance, journalism, or e-commerce, knowing how to use Wordsmith effectively can significantly enhance productivity and content personalization. Understanding the basics of how to use Wordsmith helps both beginners and professionals streamline workflows and scale their content operations.
Understanding What Wordsmith Does
Natural Language Generation Explained
Wordsmith is a natural language generation platform that converts data into human-sounding text. It does this by allowing users to define templates and rules that dictate how data is transformed into language. This means businesses can create personalized messages, real-time reports, and product descriptions directly from raw data without manual input.
Ideal Use Cases for Wordsmith
- Generating financial reports from spreadsheets
- Creating personalized product descriptions from inventory data
- Developing game recaps and sports commentary from stats
- Drafting summaries for customer feedback or survey results
- Producing news-style topics from event-based data
Setting Up Your Wordsmith Account
Getting Started
To begin using Wordsmith, you’ll first need to create an account on the Automated Insights platform. After registration, you’ll be given access to the Wordsmith dashboard, where you can create new projects, upload datasets, and build templates.
Interface Overview
The interface includes a dashboard where all your projects are listed. Each project consists of a combination of data sources, templates, and rules that shape how your content will be generated. Navigation is intuitive, with tabs forData,Template,Preview, andExport.
Uploading and Preparing Your Data
Supported Formats
Wordsmith supports common formats like CSV and Excel files. Your data must be structured in rows and columns, with each column representing a variable (such as name, score, or price) that you’ll reference in your narrative template.
Best Practices for Data Upload
- Ensure column headers are clear and consistent
- Clean your data of any typos or inconsistencies
- Avoid special characters in headers or data values
- Verify that all fields contain the correct data type (numbers, dates, text)
Building Your First Template
Creating a Narrative Structure
Templates in Wordsmith act as blueprints for your generated text. You start by writing a sample narrative and inserting variables from your dataset where needed. These variables are typically wrapped in curly braces, like{{name}}or{{score}}.
Using Conditional Logic
To make your templates dynamic, you can use conditional statements to vary the output based on the data. Wordsmith supports standard if/else logic, allowing you to personalize output for different scenarios.
{% if score > 90 %} {{name}} performed exceptionally with a score of {{score}}. {% else %} {{name}} had room for improvement, scoring {{score}}. {% endif %}
Incorporating Synonyms and Variations
To avoid repetitive phrasing, Wordsmith lets you define synonyms and rotate between options. This keeps the content fresh, especially when generating multiple outputs.
{{name}} {{verb ['achieved', 'secured', 'earned']}} a score of {{score}}.
Previewing and Testing Your Output
Live Preview
Once your template is ready, you can use the Preview tab to see how your content will look using real data rows. This allows you to test different entries and tweak logic or phrasing if needed.
Debugging Tips
- Ensure variable names match exactly with column headers
- Test conditions thoroughly to handle edge cases
- Look out for blank fields that may break sentence flow
- Use fallback values or default text to prevent gaps
Exporting and Publishing
Export Options
After you’re satisfied with the output, you can export the content as a CSV file, plain text, or JSON. This content can then be uploaded to websites, printed in reports, or integrated into apps.
API Integration
For real-time applications, Wordsmith offers API access. You can send data via API and receive generated narratives in return, allowing for seamless integration with dashboards, CRMs, or e-commerce platforms.
Tips for Writing Effective Templates
Be Clear and Concise
Even though you’re automating content, clarity matters. Write your templates in a way that reads naturally to humans. Keep sentences short and focused.
Design for Variation
Use randomized phrasing, conditions, and optional blocks to make your output feel unique. This is especially important when producing large volumes of similar content.
Think from the Reader’s Perspective
Always consider the end reader. What do they need to know? How can you present that information in the most compelling and accurate way?
Benefits of Using Wordsmith
- Scalability: Generate thousands of content pieces in minutes.
- Personalization: Tailor each piece to a specific audience using dynamic data.
- Consistency: Maintain a uniform tone and structure across all outputs.
- Efficiency: Eliminate hours of manual writing and editing.
Real-World Applications
Journalism
News agencies use Wordsmith to automate reports on earnings, sports events, or election results. This ensures fast and accurate coverage without hiring additional staff.
Finance
Financial analysts use it to convert spreadsheet data into readable insights. It’s often used for monthly client reports, investment summaries, and portfolio updates.
Retail and E-commerce
Online stores leverage Wordsmith to automatically generate product descriptions based on inventory fields like dimensions, material, or usage.
Customer Insights
Marketing teams can turn survey results into narrative summaries, helping leadership quickly grasp customer sentiment and trends.
Wordsmith is a powerful natural language generation tool that can revolutionize how individuals and organizations produce written content. By leveraging data and automating narrative creation, Wordsmith saves time, reduces errors, and scales communication efficiently. Learning how to use Wordsmith opens up opportunities for businesses to personalize their content strategy and stay ahead in a fast-paced digital world. Whether you’re drafting monthly performance summaries or generating thousands of unique descriptions, mastering Wordsmith ensures that your content remains impactful, consistent, and intelligent.