Wondering how much a Goyard bag costs? This prestigious French luxury house keeps pricing under wraps, but recent data offers a clear picture of what to expect. Goyard is known for iconic totes like the Saint Louis, Artois, and Anjou, plus structured options like the Saigon and mini styles. Prices vary according to size, material, and customization. In 2025, U.S. customers can expect to pay between approximately $1,700 to over $6,000 for top-tier Goyard bags. Here’s a detailed breakdown to help guide your investment into this exclusive brand.
Iconic Tote Models and Pricing
Saint Louis Tote
The Saint Louis is Goyard’s signature lightweight canvas tote. In the U.S., it remains priced at about $1,710 for the PM size and $1,890 for the larger GM size, with no changes in 2025
Artois Tote
A more structured counterpart to the Saint Louis, the Artois tote in the U.S. usually sells between $2,270 (PM) and $2,540 (MM)
Anjou Tote
Reversible leather-lined and highly luxurious, the Anjou tote commands $2,780-$3,130 in the U.S. for PM and GM sizes
Saigon Mini and Larger Sizes
Structured with wood or leather handles, the Saigon Mini retails for approximately $4,000-$5,000, while larger versions (PM/MM) can reach $5,500-$7,500
Other Models and Price Points
- Belvedere PM: Around $2,510
- Bellechasse PM/MM: $1,750-$1,980
- Minaudière Clutch: Approximately $3,530-$4,585
- Plumet Crossbody Wallet: $1,080-$1,405
- Poitier Tote: Around $895
Reasons Behind the High Prices
Exquisite Craftsmanship
Goyard bags are built with precision: over 200 hand-stitched seams per bag, custom hardware, and rigorous quality control ensuring a defect-free product
Limited Production & Brand Heritage
The brand deliberately maintains limited output and avoids online retailing, enhancing exclusivity. Founded in 1853, Goyard’s long history adds narrative value
Customization Options
Personalizations like hand-painted stripes or initials typically cost extra adding $150 to $600 depending on complexity
Regional Price Differences
U.S. prices are higher due to tariffs and operating costs, whereas Europe especially France and the UK offers slightly lower retail prices. The Saint Louis PM, for instance, can be around $200 cheaper in Europe
Resale and Value Retention
Goyard bags typically hold 80%+ of their original value on the secondary market. Limited editions or seasonal colors can sell for equal or above retail prices
Examples of Resale Strength
- Saint Louis totes often sell nearly at retail prices.
- Rare pieces like the Saigon or Reversible Anjou may appreciate over time.
How to Buy Smartly
- Consider purchasing in Europe, especially in France, for lower pricing and VAT benefits.
- Shop during slow seasons or inquire about rare colorways for better availability.
- Explore pre-owned markets well-maintained Goyards can offer savings with minimal loss in value.
So, how much is a Goyard bag? Entry-level Saint Louis totes start at around $1,710-$1,890. Mid-tier structured bags like the Artois range from $2,270 to $2,540, and luxury reversible Anjou models sell between $2,780 and $3,130. Premium pieces like Saigon get up to $7,500. Prices vary by location, model, and customization, but Goyard’s reputation for exclusivity, craftsmanship, and style makes it a lasting investment. If you’re drawn to heritage, luxury, and smart value retention, a Goyard bag is a statement piece worth considering.